Superior Signs and Electrical Service has over 35 years of experience in not only selling channel letters, but also in manufacturing, installing, and servicing them.  We have our own equipment, thus cutting out the middle man, and we are capable of doing any type of channel lettering.

Channel letter signs project a very sharp, professional image.  That is why many buildings, shopping centers, and national chains insist on channel letter signs for their developments.  

Channel letters are a superior signage choice for many reasons.  Each set of channel letters has an individual structure and separate illumination with LEDs, resulting in a highly visible signage presentation.  Channel letters can be produced in almost any size, font, or color. Due to each letter being manufactured separately, channel letters can be matched exactly to your needs.

They have an enormous amount of ‘stopping power’ that makes an impression on prospective and current customers.  Contact us today for a quote on your channel letter signage project.

Different Types Of Channel Letters Available


Front-Lit is the most common channel letter type.  As the name implies, they emit illumination with LEDs from the front (or face) of the letters.  Front-lit channel letters can be either raceway or flush mounted to the building.  Each set of channel letters is custom from the font, size, and color.

Reverse Lit

Reverse Lit channel letters provide a distinguished look.  These letters are also called ‘halo lit’ or ‘backlit’ letters that are illuminated with LEDs.  They are produced with aluminum faces and returns.  The backlit letters are mounted away from the wall so a halo forms behind them.  In addition, reverse channel letters have a clear polycarbonate back to prevent animals from nesting/entering inside the letter.

Front/Back Lit

Front/Back Lit channel letters are used if you are looking for a vibrant and attention-generating channel letter sign.  As the name implies, these letters emit illumination using LEDs from the front and the back.  Just as with reverse channel letters, front/back lit letters have a clear polycarbonate back to prevent animals from nesting/entering inside the letter.