At Superior LED Displays & Custom Signs, we’re thrilled to share our project for Tennessee Shine Co. in Pigeon Forge, Tennessee! We provided and installed stunning reverse channel letters and a 5’ x 8’ double-sided 9 mm LED Display Sign, helping this local business stand out in the heart of the Smoky Mountains. Pigeon Forge is a bustling tourist destination, known for its attractions and entertainment, and we’re proud to contribute to its vibrant landscape with custom signage that shines.
A Perfect Signage Solution for Tennessee Shine Co.
Tennessee Shine Co., a popular distillery offering handcrafted moonshine and spirits, needed signage that matched their bold brand and caught the eye of tourists and locals alike. We worked closely with their team to design two key signage elements:
- Reverse Channel Letters: These halo-lit letters create a glowing effect around the back, giving a sleek and modern look to the distillery’s facade.
- 5’ x 8’ Double-Sided 9 mm LED Display Sign: A high-resolution, double-sided display to showcase promotions, operating hours, and eye-catching graphics.
Our goal was to deliver signage that not only enhances visibility but also reflects the spirit of Tennessee Shine Co. Let’s dive into the journey of this exciting project!
From Design to Delivery: Crafting the Reverse Channel Letters
The process began at our facility, where we crafted the reverse channel letters with precision. These letters, also known as halo-lit channel letters, are made with aluminum faces and returns, with a clear acrylic back to allow LED lights to create a glowing halo effect. This design ensures the letters appear to float off the wall, adding a touch of elegance.
We captured the letters loaded onto our trailer, ready for their journey to Pigeon Forge. The trip from our workshop to Tennessee Shine Co. was seamless, and our team was eager to see the final installation come to life.
Lighting Up the Night: Reverse Channel Letters in Action
Once we arrived at Tennessee Shine Co., our team got to work installing the reverse channel letters on the building’s facade. The installation process involved mounting the letters with standoff spacers to achieve the halo effect, ensuring the LED lights illuminated the wall behind for a stunning glow. The result? A sophisticated, modern look that perfectly complements the distillery’s rustic charm.
The reverse channel letters light up beautifully at night, making Tennessee Shine Co. a beacon for visitors exploring Pigeon Forge after dark. The soft halo glow highlights the brand name while creating an inviting atmosphere.


Building the 5’ x 8’ Double-Sided 9 mm LED Display Sign On-Site
Next, we turned our attention to the 5’ x 8’ double-sided 9 mm LED Display Sign. This high-resolution display, part of our E-Series 9 mm lineup, offers a pixel pitch of 9 mm and a brightness of up to 10,000 nits, ensuring vibrant visuals even in direct sunlight. The double-sided design maximizes visibility for passersby from both directions.
We constructed the LED display sign on-site to ensure a perfect fit for Tennessee Shine Co.’s location. Our team assembled the modular panels, wired the LED modules, and mounted the display securely. The process was efficient, thanks to the E-Series’ quick-assembly design, which allows a 5×8 ft sign to be built in just 30 minutes.

A Bright Display in Operation
Once installed, the 5’ x 8’ double-sided 9 mm LED Display Sign came to life, showcasing Tennessee Shine Co.’s promotions and operating hours with stunning clarity. The high brightness and 9 mm pixel pitch ensure that graphics and text are sharp and readable from a distance, making it a powerful tool for attracting tourists on the busy streets of Pigeon Forge.
The double-sided feature allows the distillery to reach visitors coming from either direction, maximizing exposure. Whether displaying a moonshine tasting event or welcoming guests with a warm message, this LED display sign is a game-changer for Tennessee Shine Co.’s marketing efforts.

Elevate Your Business in Pigeon Forge with Custom Signage
Pigeon Forge is a hub for tourists, with attractions like the Wonder Works Amusement Park and the Biblical Times Theater Show drawing crowds year-round. High-visibility signage is key to standing out in this competitive market, and Superior LED Displays & Custom Signs is here to help. Whether you need reverse channel letters, LED display signs, or other custom signage, we’ve got the expertise to make your business shine.
Ready to elevate your brand in Pigeon Forge, Tennessee? Contact Superior LED Displays & Custom Signs today to start your signage project!